Pitch-black charcoal toothpaste has become a popular alternative to traditional toothpaste, often promoted as a “natural” way to whiten teeth, remove stains & freshen breath. It promises a brighter smile, but does the charcoal actually make your teeth whiter…or could it be doing more harm than good?

Fluoride is the tried & true superstar of toothpaste ingredients, but recently, there has been a competitive newcomer to the market: nano-hydroxyapatite. It has been increasingly promoted as a “biomimetic” alternative to fluoride, promising stronger enamel, fewer cavities & even relief from sensitivity. But does the science justify the hype?